The 5 Biggest Customer Experience (CX) Trends In 2022


Improving customer experience (CX) – a concept that involves everything from the level of service to how well products fit into their lives – is a huge focus for businesses in 2022. Over the next year, brands will build on their successes (and learn from the failures), leveraging technology-driven solutions to the challenges of building deeper connections and relationships with their customers. Artificial intelligence (AI) and internet of things (IoT) platforms have been enthusiastically adopted in marketing, product design, and customer services, primarily because they enable businesses to improve the experiences we have when engaging with brands or using their products or services. [...]